Google launches first major UK push

Google has launched its first major campaign in the UK to push its business applications.

Outdoor Google campaign
Outdoor Google campaign

The outdoor and press activity breaks today (19 October) and will run for one month.

The campaign uses the strapline “Gone Google” and is being run by the search engine’s Google Enterprise division.

It is promoting services such as Google Mail, Google Docs, Google Earth and Google Maps as well as its digital security services.

The “Gone Google” line refers to the businesses that are already using the firm’s services.

The ads aim to highlight the reliability and quality of Google’s products and use lines such as “Day 9: Email inbox is full. Grrr!!! Go Google?”

The campaign is Google’s first major above-the-line UK push. The search engine has previously run smaller campaigns in trade magazines and websites and joint initiatives such as the 2006 campaign with British Airways that showcased Google Earth.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here