Product Extensions, first trialled in the US last November, is rolling out to UK advertisers today as an added-value feature which won’t incur any additional charges.
According to a Google blog post, Product Extensions lets advertisers select specific products within their AdWords account that appear within paid ads if triggered by certain keyword searches. These can also include product titles and prices.
The same cost-per-click fee will be charged regardless of whether a user clicks on the main text ad or offers within the plusbox, which in turn will click through to the site. But there’ll be no charge if a user expands the plusbox but doesn’t click through to the advertiser’s site.
Earlier this month the search giant launched Google Instant, a function designed to speed up searching by serving natural and paid search results as a user types in their query, prompting suggestions for what they’re looking for (nma.co.uk 9 September 2010).
Google has also changed its UK policy to let some advertisers use third-party trademarks in their ad copy without necessarily having approval from the trademark owner (nma.co.uk 4 August 2010), which went live on 14 September.
This story first appeared on newmediaage.co.uk