Google’s AdWords updated

Google has launched a new AdWords feature in the UK, adding product images within advertisers’ paid-for text ads.

Product Extensions, first trialled in the US last November, is rolling out to UK advertisers today as an added-value feature which won’t incur any additional charges.

According to a Google blog post, Product Extensions lets advertisers select specific products within their AdWords account that appear within paid ads if triggered by certain keyword searches. These can also include product titles and prices.

The same cost-per-click fee will be charged regardless of whether a user clicks on the main text ad or offers within the plusbox, which in turn will click through to the site. But there’ll be no charge if a user expands the plusbox but doesn’t click through to the advertiser’s site.

Earlier this month the search giant launched Google Instant, a function designed to speed up searching by serving natural and paid search results as a user types in their query, prompting suggestions for what they’re looking for (nma.co.uk 9 September 2010).

Google has also changed its UK policy to let some advertisers use third-party trademarks in their ad copy without necessarily having approval from the trademark owner (nma.co.uk 4 August 2010), which went live on 14 September.

This story first appeared on newmediaage.co.uk

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here