Half of video ads on YouTube are now skippable
Around 50% of all video ads served on YouTube are now skippable, according to the video platform. Read full article here.
Around 50% of all video ads served on YouTube are now skippable, according to the video platform. Read full article here.
Npower has been fined £2m by energy regulator Ofgem for mishandling customer complaints.
The bmi brand could be scrapped once the completion of its sale to British Airways parent International Airline Group (IAG) is completed.
The FT Group says that its digital subscriptions increased by more than 30% to almost 250,000 in the first nine months of the year.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?