Heineken brings online ad to TV

Check out the latest Heineken ad here.

Heineken, is bringing its “Walk in Fridge” ad campaign to television and cinema following the success of a digital YouTube campaign.

The 30-second ad will run on TV and in cinemas from mid-August until mid-September.

The campaign will be the UK debut of the Dutch ad campaign, which has already been shown on YouTube and become the number one viewed ad with 2.5 million views over three months.

Heineken says the advert plays on differences in gender roles and “how far men will go for their love of Heineken”.

It features a group of young women in an apartment cheering as the owner reveals her walk-in wardrobe, followed by her partner revealing a Heineken walk-in fridge to his group of friends.

The advert will also be shown cinemas and video on demand (VOD) services. It will be supported by a digital outdoor campaign in London and digital and experiential activity.

Julia Rodger, Heineken UK brand manager, says: “Walk in Fridge is our first TV advertisement since 2008 and we are aiming to build on the popularity of this advertisement which has already received outstanding interest internationally and online. It plays cleverly and effectively on the popularity of advertisements which use humour to engage viewers and increase their viewing enjoyment whilst conveying the brand’s premium nature, authenticity and desirability.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here