Impulse parters with The Saturdays

Impulse Body Sprays has teamed up with all girl pop act The Saturdays as part of an integrated campaign to make the brand “relevant and exciting” for consumers.

The “Impulse Diaries” campaign will focus on digital activity that the brand says will  “bring the brand to life” through an interactive diary written by the band on Facebook.

The Saturdays will post content and invite female consumers to get involved by posting their own romantic stories. Users will also be able to win prizes.

The digital campaign will also be supported by press advertorials, TV and PR activity.

A TV sponsorship package breaks on Channel 4 on 23 October and will show footage of the girls on tour.

The Unilever owned brand of women’s fragrance sprays says the five girls were chosen to front the Impulse campaign as “they embody the fun, flirty spirit of the brand”.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here