Karmarama boosted by investment

Karmarama, Marketing Week’s Agency of the Year 2011, is accelerating its plans to become an “international integrated marketing communications group” thanks to investment from private equity group Phoenix Equity Partners.

Karmarama

The agency, which claims to be the fastest growing independent advertising agencies in the UK, says the investment is the first in a number of investments, acquisitions and team additions intended to build a “highly integrated and future-facing agency model which combines the best creative, technology and data expertise”.

Ben Bilboul, Karmarama CEO, says: “Today’s announcement secures our independent future and opens up a multitude of new opportunities for both our clients and our people. This investment will help us lead the market in the fusion of creativity, technology and data, and we’re looking forward to partnering with other like-minded entrepreneurs to help achieve this.

“By putting the principles of collaboration, innovation and entrepreneurial thinking at its heart, we are confident that this progressive venture will be market- defining.”

The investment also takes in Karmarama’s associated agencies Kream, a production house and digital PR firm Kaper.

The business will continue to be owned by Karmarama partners Ben Bilboul, CEO, executive chairman Nicola Mendelsohn, chief creative officer Dave Bounaguidi and Sid McGrath, chief strategic officer.

Phoenix Equity Partners’ previous investments include luxury shoe brand Jimmy Choo, which was sold last week for £500m last month, LK Bennett and Precise Media.

Karmarama was named Agency of the Year at the Marketing Week Engage Awards 2011 last week. Its clients include Marketing Week’s Brand of the Year Costa, Nintendo, the BBC and Unilever.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here