Levi Roots to host free promotional concert
Dragon’s Den star Levi Roots is to launch a free concert to promote his range of Chilled Caribbean Meals.
Roots, best known for his Reggae Reggae sauce brand, aims to increase sales and raise consumer awareness of his product range.
The concert, called Lazy Sunday, will take place in London’s Brockwell Park on 29th May.
The Levi Roots Chilled Caribbean Meals range is currently available at Tesco stores and sold over 180,000 units in its first month of sale, according to its distributor Kerry Foods.
Roots recently launched a range of Caribbean-inspired soft drinks in conjunction with Vimto Soft Drinks.
Last month he also extended the Reggae Reggae sauce brand with the addition of Red Hot Reggae Reggae Sauce, which is to be distributed by AB Foods.
