LoveFilm launches DM campaign

Online DVD rental service LoveFilm is launching a charades-style direct marketing campaign this Christmas.

The campaign, devised by Quant Presky Maves (QPM) shows a family acting out classic movies in a game of charades, designed to ‘link the joy of film with the fun of Christmas’.

The initiative is part of LoveFilm’s major acquisition drive that is running online and offline.

The promotion encourages existing customers to recruit their friends and family to join the service by offering two months free rental and the chance to win £5,000.

QPM was appointed by the company to drive customer acquisition and retention and create press inserts and door-drops.

LoveFilm is Europe’s largest online DVD rental subscription service with over one million members. The brand has recently come up against competition from Lidl, which has launched an online DVD rental service that promises to be cheaper than competitors.

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