Murdoch must eat humble pie in PR battle

lara_web

CEOs must possess several qualities to be great leaders, but the News Corp scandal has proven that having good communications skills – especially in a crisis – is the pick of the bunch.

Rupert Murdoch did not give enough credos to his communications strategy when accusations first emerged that News of the World had hacked into murder victims’ voicemails.

Saying his company only made “minor mistakes” in its handling of the crisis in a Wall Street Journal interview – without saying sorry – and then putting his name to sombre apology ads hardly evokes a sense of public sympathy for the organisation.

And – not that anyone should warrant a pie in the face – saying at the Commons select committee that the News of World calamity was just a “small part” of the things he has to deal with at the helm of News Corp, deflected responsibility at a time when he should have been repeating his remorse.

The 80-year-old media mogul has an equally dated approach to PR, which could see the foundations of his media empire crumble, both here and Stateside.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here