Greenberg, most recently chief of staff on the England 2018 World Cup bid, will join the executive team at the company, which publishes The Sun, News of the World The Times and The Sunday Times. He will report to chief executive Rebekah Brooks.
The appointment is to ensure that there is a dedicated team focused on the newspaper business. News Corporation will continue to maintain a corporate affairs and public policy team, based in London, Brussels and Hong Kong, which will support the wider company’s activities in the UK, Europe and Asia.
His team will now include corporate affairs and communications manager Daisy Dunlop.
Previously, NI’s corporate affairs were handled by News Corp group director strategy & corporate affairs Matthew Anderson.
Brooks says: “This appointment comes at an important time for the company. From pioneering innovative, paid-for digital services to delivering outstanding journalism across our titles, we provide choice and quality to our readers. We are also increasing the positive contribution we make to life in the UK, via the campaigns we run and our unmatched commitment to the environment, education and volunteering.”
Greenberg was communications and public affairs director at Chelsea FC and is a former reporter for newspapers, including The Evening Standard, the News of the World and The Mail on Sunday.
The News of the World is currently embroiled in a controversy over illegal phone-tapping allegations said to have occurred under Andy Coulson’s editorship.
Long-standing chief operating officer Clive Milner left the business last month.