Nike names UK marketing chief

Nike has promoted Gino Fisanotti to head up marketing for the UK and Ireland.

He steps up to the marketing director job from his current role of EMEA brand director and replaces Simon Pestridge, who was recently promoted to the job of global brand director.

Fisanotti has been with Nike since 1996 and has held a number of senior marketing positions including marketing director for Latin America.

Nike has used its brand ambassadors extensively in marketing campaigns in recent years. Last year, it launched a Guy Ritchie directed campaign starring Cesc Fabregas, Wayne Rooney and Cristiano Ronaldo.

The sports brand also recently signed a £6m-a-year sponsorship deal with Portuguese striker Cristiano Ronaldo. The deal was the biggest annual endorsement agreement in world football and adds to the club’s sportswear deal with his club Manchester United.

The sportswear company recently announced it is reduce its overall global workforce 5%, which equates to about 1,750 jobs. Nike said the cuts would improve its consumer focus and competitiveness.

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