Nike names UK marketing chief

Nike has promoted Gino Fisanotti to head up marketing for the UK and Ireland.

He steps up to the marketing director job from his current role of EMEA brand director and replaces Simon Pestridge, who was recently promoted to the job of global brand director.

Fisanotti has been with Nike since 1996 and has held a number of senior marketing positions including marketing director for Latin America.

Nike has used its brand ambassadors extensively in marketing campaigns in recent years. Last year, it launched a Guy Ritchie directed campaign starring Cesc Fabregas, Wayne Rooney and Cristiano Ronaldo.

The sports brand also recently signed a £6m-a-year sponsorship deal with Portuguese striker Cristiano Ronaldo. The deal was the biggest annual endorsement agreement in world football and adds to the club’s sportswear deal with his club Manchester United.

The sportswear company recently announced it is reduce its overall global workforce 5%, which equates to about 1,750 jobs. Nike said the cuts would improve its consumer focus and competitiveness.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here