Parcel Web Express delivers on data quality

Boutique online courier service Parcel Web Express is using data quality to provide enhanced customer service and achieve a competitive advantage. Established in December 2010, the company has identified inaccurate addressing and poor address entry as key service issues in a highly competitive sector.

/h/m/t/ParcelWeb.jpg

Paul Foster, operations manager at Parcel Web Express, says: “Even today, many couriers still use carbon copy paper to manually write the required delivery address label. Using this method, spelling mistakes, illegible writing or using postcodes which don’t correspond to the remainder of the address can cause huge problems, such as delayed delivery or worse, parcels being lost.”

The business has integrated an online international address look-up system into its web site. This allows customers to use just the postcode to enter delivery details, minimising the risk of inaccuracies in address labels.

“When we set up the business, we wanted to ensure that we hit the ground running, and therefore needed to provide the very best service and online ease of use, as this is one of our key business foundations and points we pride ourselves on and give to all customers 24/7,” says Foster. “Offering quality customer service therefore had to include quick and easy address look-up and data entry to help avoid the common problems of carbon copy courier methods, also making the customers’ experience in using our website an efficient, quick and memorable one.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here