The future doesn’t have to be one of doom and gloom when it comes to TV advertising data (MW 13 October). BARB is not a blunt instrument. Its data allows advertisers to see if people are viewing programmes on their own or with families, which can help with targeting for products. For example, people viewing […]
Nokia CEO Stephen Elop formally unveiled the manufacturer’s first Windows Phone devices, the Lumia 800 and 710, this morning, dubbing the launch a “new dawn” for the embattled company. Read the full story here.
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Find out why ’brand me’ is your winning career move, click here For the The Marketing Academy’s power players’ leadership tips from the top, click here Marketing Week speaks to four Marketing Academy scholars about their personal game plans. Be confident but humble Paul Ridsdale, 32, head of marketing, ITV My own leadership brand is […]
The supermarket’s managing director Richard Walker admits its banned Christmas ad “did nothing for sales”, and while its drive to remove palm oil has been expensive it is helping to strengthen its position as a corporate activist.
Catch up on all the biggest marketing news this week, including Tesco’s frustrations with media spend being ‘siphoned off’, Monzo prepping its first major ad campaign and how Audi is bringing creativity to marketing effectiveness.
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