Rough Guides launches video travel show on Tube

Rough Guides has partnered with CBS Outdoor to broadcast a daily video travel guide on digital screens in London Underground stations.


Over a six-week period Rough Guides will run “mini-guides” featuring travel tips for six European cities. Each week of the campaign will feature a different city, and content will change daily with the aim of targeting regular tube commuters and inspire them to book a city break.

The outdoor video campaign using CBS Outdoor’s large screen projector format is part of a shift in Rough Guides’ strategy towards using more integrated channels.

Liz Statham, Rough Guides marketing and PR director, says: “We’re trialling new ways of marketing to get a richer and more engaging way to connect with people. We’re looking for bigger messaging moments and bigger impact from the same budget.”

“This is an experiment for us and CBS. They are the expert in what the technology can do and we are the experts on the content. The projector format meant we could go beyond a flat ad and offer quality Rough Guides content in an engaging way.”

The “mini-guides” are part of Rough Guides wider “Make the Most of Your City Break” campaign to promote the launch of its new series of short-break city guides.

The campaign includes a competition designed as a data capture tool, to boost Rough Guides’ future targeted marketing activity and help the brand “directly engage with travellers.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here