Royal Mail data chief to depart

Royal Mail head of data strategy Keith Jones is to leave the organisation to join credit risk agency Graydon as its UK managing director.

Jones joined Royal Mail in 2009 and was charged with improving the business’s data assets and develop products and services to deliver increased value to marketers.

During his tenure Royal Mail has added new functionality and flexibility to its National Change of Address (NCOA) portfolio by expanding the NCOA stable to include broader, more responsive data quality products and services.

In October, Royal Mail launched NCOA Alert, a new data service to provide companies with extra insight to help them to better tackle identity fraud.

Royal Mail also launched an updated Home Movers Mailing Service enhanced with additional insight and directly available to resellers for the first time.

Jones says: “Royal Mail’s brand trust and market reach has been a fantastic platform on which to build a data business that helps marketers create even more efficient and effective direct mail campaigns. My focus has been on maximising the value of Royal Mail’s data assets and developing new products that help our customers in their every day business needs. Royal Mail has improved its portfolio of services to help marketers manage their own data quality more effectively as well as reach new customers.”

Royal Mail says that it will replace Jones, who leaves at the end of April.

Privatisation of the organisation is closer as the Postal Services Bill was approved by MPs in January.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here