The low cost airline says that the initiative will allow advertisers to reach the 73 million Ryanair passengers that will print their boarding cards at home in the next twelve months.
A spokesman says: “Ryanair’s new advertising service allows both global and local brands to reach a pan-European audience by integrating online and print advertising to deliver exceptional value to focused advertising campaigns. Ryanair passengers must reference their boarding cards on a number of occasions during a trip – providing repeat exposure for advertisers.”
British Airways introduced third party advertising on its boarding passes and its website last year. The airline says that it is only working with brands that reflect its brand positioning.
Ryanair has just won its latest battle with low cost rival easyJet after its complaint about an easyJet advertisement was upheld by the Advertising Standards Authority.