Ryanair teams up with web loyalty

Budget airline Ryanair has appointed Webloyalty, provider of incremental revenue for online businesses, to work on driving repeat customer business by way of a shopper discount scheme.

Ryanair

Customers booking online with Ryanair will have the option to join Shopper Discounts & Rewards, Webloyalty’s membership programme designed for regular online shoppers. The scheme offers cash back and year round discounts of up to 20 percent at more than 700 online retailers, many of them high street names, across categories such as electrical, gifts and flowers, books and travel.

The signing of Ryanair continues Webloyalty’s expansion of its client base in the travel sector.

However, Webloyalty’s brand image took a knock earlier this year when The Independent newspaper reported that Debenhams, Asda, Thomas Cook, HMV and B&Q severed or suspended their ties with Webloyalty, after the discount scheme prompted a wave of complaints.

The paper reported that angry shoppers were unaware they had been signed up to pay £10 a month in membership fees to the company’s Shoppers Discounts & Rewards programme.

Commenting on the Ryanair deal, Martin Child, managing director, Europe of Webloyalty, says: “Our model will help Ryanair to reward its repeat customers whilst providing a revenue stream and repeat business to their web pages with minimal effort required by them to implement the programme.”

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