Ryanair teams up with web loyalty

Budget airline Ryanair has appointed Webloyalty, provider of incremental revenue for online businesses, to work on driving repeat customer business by way of a shopper discount scheme.


Customers booking online with Ryanair will have the option to join Shopper Discounts & Rewards, Webloyalty’s membership programme designed for regular online shoppers. The scheme offers cash back and year round discounts of up to 20 percent at more than 700 online retailers, many of them high street names, across categories such as electrical, gifts and flowers, books and travel.

The signing of Ryanair continues Webloyalty’s expansion of its client base in the travel sector.

However, Webloyalty’s brand image took a knock earlier this year when The Independent newspaper reported that Debenhams, Asda, Thomas Cook, HMV and B&Q severed or suspended their ties with Webloyalty, after the discount scheme prompted a wave of complaints.

The paper reported that angry shoppers were unaware they had been signed up to pay £10 a month in membership fees to the company’s Shoppers Discounts & Rewards programme.

Commenting on the Ryanair deal, Martin Child, managing director, Europe of Webloyalty, says: “Our model will help Ryanair to reward its repeat customers whilst providing a revenue stream and repeat business to their web pages with minimal effort required by them to implement the programme.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here