Skechers tries on new data management approach

Global footware brand Skechers has adopted a new data management strategy that will see retail operations able to use business intelligence tools, while allowing staff to run data queries without dedicated analytical support.


The number two footwear brand in the United States is implementing a new data warehouse to support this next-generation decision making.

“Skechers is constantly moving, growing and expanding,” says Clay Irving, senior vice president of information technology at the company. It will expand the Teradata data warehouse to include retail operations during 2011 as well as supporting other key areas such as demand-chain management. “We will start reaping benefits from the system soon and enjoy a significant reduction in ongoing system-administration costs,” says Irving.

The new strategy was adopted following a competitive review of data management technologies and is expected to yield cost reductions through the removal of redundant data and data management processes.

Skechers operates out of Manhattan Beach, California, and sells via American department and speciality stores as well as an e-commerce operation and distribution to over 100 countries. The new data management solution will allow the business to support this wide range of trading partners as well as direct customers.

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