T-Mobile loses marketing figurehead Lysa Hardy

Lysa Hardy, T-Mobile’s marketing head and one of the lead figures behind its award-winning “Life’s for Sharing” campaigns, is leaving the company.

/i/p/d/Tmobile.jpg

Hardy, who took on the role of vice president of T-Mobile propositions when the brand merged with Orange to form Everything Everywhere last year, is stepping down from her role after five years at the company.

She does not have a job to go to and a T-Mobile spokesman has confirmed that Hardy will not be directly replaced.

Everything Everywhere unveiled a major management restructure in September, led by its newly appointed CEO Olaf Swantee, which aimed to “simplify” the leadership team.

The restructure saw Pippa Dunn’s role, which was previously vice president of Orange propositions, elevated as she became Everything Everywhere’s chief marketing officer for consumer, while Hardy continued in her T-Mobile role.

September’s restructure also saw the immediate departures of several high profile executives, including its chief financial officer and deputy CEO Richard Moat.

Hardy says she feels she is leaving the business at the “right” time, as she believes the two brands have integrated well since the merger.

She adds that after spending five years at T-Mobile and, previously, five years at Orange as head of prepay, she may look for her next role outside the mobile industry.

“I’d like to move to another brand up for that kind of transformation [that T-Mobile has experienced in the past few years, following its Life’s for Sharing campaigns], which could be in a different industry,” she says.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here