Mortensen, currently research director at Opera OMG, will have responsibility for Thinkbox’s research and planning teams and will take a seat on the body’s board. He will report to Lindsey Clay, Thinkbox’s managing director and takes up the post in July.
He replaces David Brennan, who is leaving “to pursue other opportunities”.
Clay says: “Neil … is hugely respected and has that perfect combination of a TV background, impeccable research credentials, and extensive experience of the agency and planning environment.
“Research is one of the engines that drives Thinkbox and we’re proud of the reputation we have built for robust and insightful studies. Neil is the ideal person to build on this and take our research into the future.”
Mortensen is also currently joint chair of the Media Research Group and also represents the IPA on the Barb Board and UKOM Technical Group.