Toshiba appoints agency in SEO push

Toshiba is bolstering its digital investment with the appointment of search and social media agency White Hat Media to develop a SEO campaign for its new blogging website.

The electronics manufacturer recently launched ToshibaLife.com to target and better engage with new online audiences not accessing its main brochure-led website.

The blog site will aim to help consumers pre and post-purchase, advising them on how to get the best out of Toshiba products.

Traffic to ToshibaLife is being generated solely online through search activity.

While the site currently focuses on laptops, content will be expanded to cover home entertainment systems, such as TVs and DVD players, later this month.

Toshiba eBusiness Marketing Manager Chris Scott, says: “The new site allows us to engage with an audience we haven’t been able to attract so far – uk.computers.toshiba-europe.com showcases our products, while ToshibaLife.com teaches people how to do things with them.

“SEO is imperative to our brand’s online strategy and is helping us to increase our online audience.”

Toshiba is planning to increase of awareness of ToshibaLife.com among its customers through in-product marketing material.

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