The creative approach focuses on how the Toyota Verso offers “parenthood with style” to family drivers.
The campaign created by, Kitcatt Nohr Alexander Shaw, targets existing Verso owners and owners of other MPV brands.
It aims to encourage parents to think of the Verso as an MPV which does not sacrifice style to obtain safety, space or savings. It also highlights the model’s new features, which now also provides better fuel economy and reduced CO2 emissions.
Copy in the direct mailing states: “Perfect for couples, who’ve had a couple, or a couple more.”
Existing Toyota drivers are also being given a further incentive with a £1,000 loyalty saving.
Marc Nohr, Kitcatt Nohr managing partner, says: “We wanted to convey the message that moving to a larger family car like the Verso can be a celebratory moment in parenthood.”
The agency works across both Toyota and Lexus accounts on prospect and customer relationship management programmes across all media.