Toyota promotes new MPV

Toyota GB is launching a direct marketing and email campaign to promote its next generation Verso multipurpose vehicle (MPV).

Toyota Verso DM Campaign
Toyota Verso DM Campaign

The creative approach focuses on how the Toyota Verso offers “parenthood with style” to family drivers.

The campaign created by, Kitcatt Nohr Alexander Shaw, targets existing Verso owners and owners of other MPV brands.

It aims to encourage parents to think of the Verso as an MPV which does not sacrifice style to obtain safety, space or savings. It also highlights the model’s new features, which now also provides better fuel economy and reduced CO2 emissions.

Copy in the direct mailing states: “Perfect for couples, who’ve had a couple, or a couple more.”

Existing Toyota drivers are also being given a further incentive with a £1,000 loyalty saving.

Marc Nohr, Kitcatt Nohr managing partner, says: “We wanted to convey the message that moving to a larger family car like the Verso can be a celebratory moment in parenthood.”

The agency works across both Toyota and Lexus accounts on prospect and customer relationship management programmes across all media.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here