Twitter poaches YouTube sales chief Bruce Daisley

Twitter has poached Google’s YouTube chief Bruce Daisley to become its first UK sales director as it continues to bolster its operations in the region.


Daisley will be responsible for increasing the amount of UK brands that advertise on Twitter and exploring additional revenue streams for the site.

Twitter rolled out its first UK ad suite, dubbed Promoted Products, in September, with Sky becoming the first brand to pay to advertise on the social network in the region.

Daisley will report into UK general manager Tony Wang, who became the first Twitter employee to relocate from the US to London in May.

The social networking site is also looking for a sales marketing manager and business development executives to join the London team.

Daisley has worked at Google since 2008, responsible for leading the UK sales team for YouTube and Google’s online display advertising division.

Prior to Google, Daisley headed up Emap’s advertising team for almost four years.


Have you delivered an innovative and effective digital strategy this year? Then enter the digital category in the Marketing Week Engage Awards 2012 by clicking here.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here