Video: Ocado launches interactive Window Shopping experience

Ocado is the first supermarket in the UK to launch a “virtual store” and hopes its “Window Shopping” pop-up will get people exited about using its mobile app on the move. Marketing Week went along to try it out – check out our video report.


It is also the first time the online only grocer has had a presence on the high street and could mark a new direction for the grocer.

Ocado’s marketing director Matt Knight says any future initiatives will depend on how people react to the London trial.

“We are a company that prides itself on innovation. This is a way of demonstrating this and showcasing Ocado’s mobile platforms but it’s a trial and the main objective is to get people excited about our mobile platforms and remind them that it’s something they can use on the move, not just at home at their computer,” he says.

“It’s a way of making Ocado physical in an unusual eye catching way. We want to be led by our customers and how they feel about it and will look in to other ways of using it.”

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