Video viewpoint: Debenhams’ multiplatform retail
Marketing Week reporter Rosie Baker talks through multiplatform retail in light of the new Debenhams in-store service, “Debenhams Extra”.
https://www.youtube.com/watch?v=W66JPcZ4kUA
P&G attributes sales rise to increased prices and marketing
Rosie BakerProcter & Gamble says price rises and increased marketing spend helped boost global revenue in its fourth quarter despite difficult economic conditions in the US and Europe.
Businesses need to stick their necks out
Marketing WeekThis week has been the most frustrating I can remember for a long time. After almost two years working on a major piece of innovation, we have been stopped by the global category powers, who remain unconvinced with my quantitative concept testing scores. We cannot progress to launch. The computer says no. This is not […]
Aegon restructures marketing in preparation for product push
Russell ParsonsInvestment firm Aegon has restructured its marketing set up to exploit upcoming regulatory changes that will likely increase the pool of prospective customers.
Efficient marketing and CMO tenure: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix subscribers climb after password sharing crackdown
Grace GollaschNetflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why we go to Iceland’: Iceland tweaks long-running brand slogan
Niamh Carroll‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
Marketers on the ‘perfect blend’ of internal talent and external expertise
Ellen HammettIn a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?