Video viewpoint: What next for News International and its advertisers?
Marketing Week reporter Lara O’Reilly gives us her view
https://www.youtube.com/watch?v=n1zWXlA4gNM
Marketing Week reporter Lara O’Reilly gives us her view
https://www.youtube.com/watch?v=n1zWXlA4gNM
Facebook needs to continue being useful. If it stops being useful, it will quickly shed users and, ahead of an expected stock market flotation, value. A small but significant percentage of people I speak to say they are sick of Facebook. Some friends have even removed their profiles from the social networking site while others […]
The Co-operative has topped a list of brands that have been called on to boycott advertising in the News of the World, a title that could have contributed to its u-turn on advertising with the Sunday tabloid.
Tesco is launching what it claims is the first retail customer magazine in China as part of is expansion in the region.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.