Vodafone to let customers pay for taxis by text

Vodafone has launched a scheme that lets London travellers pay for taxi fares through their phones.

/g/w/b/vodafonetaxi160.jpg

Taxi users can pay by texting the license number to an allocated code, and it will be charged to their Vodafone bill.

More than 500 branded taxis will offer mobile phone chargers.

The scheme is part of a £10m campaign by Vodafone demonstrating its commitment to a creating a strong London network. Under CEO Guy Laurence, Vodafone has been bolstering its network in the capital, which has been pressured under the growth of smartphones.

Meanwhile, Samsung and Visa will partner for a mobile-payments service using near-field communications technology ahead of the London 2012 Olympics.

Earlier this year, Samsung announced it would launch an Olympic-branded handset with a Visa payment app embedded, which will let users pay for items directly from their phones. Visa mobile payment app users can select ’pay’ and hold the phone in front of a compatible contactless reader to make a purchase.

Earlier this year, Vodafone became the third UK mobile network operator to launch a service enabling brands to target its subscribers via text message.

This story first appeared on newmediaage.co.uk
For more digital stories and analysis click here now

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here