Wal-Mart restocks data warehouse

US retailer Wal-Mart is upgrading and expanding its data warehouse environment in a move that should also lead to a 40 per cent reduction in energy consumption.

/p/g/k/walmart.jpg

As part of a refresh programme of its technology, the new system will require half the floor space of its existing data warehouse.

“Consistent with our sustainability initiatives, this expansion will result in a significant reduction in our data centre power and cooling footprint,” says Jose Hernandez, Wal-Mart’s chief technology officer and senior vice president of infrastructure.

The new implementation extends the partnership between the retailer and data warehousing solutions provider Teradata. This generated probably the most famous customer insight in retailing history – male shoppers who bought beer and nappies at the same time.

Analysis showed that these were men sent out to get emergency baby supplies who rewarded themselves with a six-pack. Wal-Mart reacted by placing these products together at the front of the store.

Data-driven analytics, supported by professional services, form part of the new project which is intended to strengthen Wal-Mart’s competitive advantage. “As this partnership is expanded, we will be able to leverage scalability, processing power, and storage capacity, along with software enhancements,” says Hernandez.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here