Zurich promotes media relations head to top comms role

Zurich Financial Services Group (Zurich) has named Angel Serna as its global head of corporate communications.

/i/e/v/Zurich.jpg

He will be responsible for Zurich’s communications function and reports to CEO Martin Senn.

Serna takes over the position from Pierre Goad, who is leaving to “pursue another opportunity outside the company”.

Zurich began overhauling its long term brand strategy last year to position as a source of help to customers. One facet of the strategy is the global ’Insights’ campaign which includes ads for its car, home and life insurance products in addition to its corporate and commercial products.

Serna joined Zurich in 2006 as head of media relations and is a former business editor at the Swiss daily newspaper Neue Zürcher Zeitung.

In March Zurich appointed Thomas Huerlimann to the position of CEO Global Corporate to succeed Mario Vitale.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here