John Lewis has reported flat sales for the crucial Christmas trading period compared with the same period in 2007. The high street retailer today (January 5) reported an overall 2.4% rise in sales for the five weeks to Jan 3.
In the first of a flurry of statements from key high street names scheduled for this week, the department store group says fashion sales, which include beauty products, rose by 4%, but it saw a 6% drop in its homewares division. Meanwhile, sales of electrical goods, which traditionally do well during the festive period, grew by 10%.
John Lewis managing Director Andy Street says he is “encouraged” by the figures but admitted the “next few months will be extremely tough.”
The retailer is expected to choose a new agency for its £20m account shortly. The review was called by head of brand communications Craig Inglis (pictured) in November due to the “tough economic climate”. Adam & Eve and Miles Calcraft Briginshaw Duffy after pitching for the account after incumbent Lowe London pulled out just before Christmas (MW December 18).