Muller has appointed Vallance Carruthers Coleman Priest to its £8m Muller Corners advertising account following a pitch. The agency pitched against incumbent TBWA/London and The Red Brick Road.
VCCP will work across above-the-line advertising for all 18 Muller Corner yoghurt varieties, although TBWA remains incumbent on the remainder of Muller’s advertising, which was unaffected by the review. The appointment was overseen by marketing director Chris McDonough.
TBWA won the combined £14m Muller account in 2004 following a pitch against M&C Saatchi, Abbott Mead Vickers.BBDO and HHCL/Red Cell.†
During its four year tenure, TBWA has launched a number of campaigns for the Corner range, most of which are accompanied by the Nina Simone track Ain’t Got No/I Got Life. It also recently launched a campaign for its functional yoghurt and drinks brand Vitality, featuring the strapline “Keeps your tummy working like clockwork”.
Mediacom, which holds the brand’s media planning and buying account, was unaffected by the review.