Blyk loses chief executive

Shaun Gregory, the chief executive of free mobile network Blyk, is leaving the company for personal reasons. His role will be taken over by Antti ÷hrling, the co-founder and current executive director of the company.

Gregory joined the company in 2007 from Telegraph Media Group, where he was director of new media. He was charged with the overall strategic director and day-to-day running of the company. It is not clear if Gregory has another role to go to.

÷hrling will now drive the UK business while co-founder Pekka Ala-Pietil‰ will lead the company’s international media partner strategy, which aims to help it capitalise on new growth opportunities.

÷hrling says that 2008 was “a pivotal year” in demonstrating its model and adds that it achieved “milestones” in member and advertiser growth. He says; “We thank Shaun for his contribution to this success.”

The announcement comes after the company recently secured an additional €40m (£35m) in funding for is ongoing operations and to accelerate its international growth.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here