Iceland acquires 51 Woolworths stores

Iceland, the frozen food retailer, has bought 51 former Woolworths stores for an undisclosed sum, with plans to create up to 2,500 new jobs. The news comes just days after the closure of the final Woolworths store.

In a statement, Iceland says is plans to create jobs across the country in the coming year and will form part of its existing new store opening programme. Iceland currently has 682 outlets.

The bulk of the Woolworths stores acquired by Iceland are in the south of England, including 10 in London.

Woolworths was unable to find a buyer for the company after it went into administration in November.

“We are confident we can help to support the local community in these towns that have lost a major high street retailer in Woolworths,” a spokesman for Iceland says.

In August, Iceland made an offer to buy all of Woolworths’ 815 stores but its bid was rejected.

Iceland was founded in 1970 and was bought in 2005 by a consortium led by Baugur.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here