BHF uses heart simulator to drive awareness of disease

The British Heart Foundation is seeking to raise awareness of heart and circulatory disease through a new campaign featuring footage of a reconstructed beating heart.

The ad, created by Grey London, features a life-like beating heart, which moves in real-time. The TV ad breaks today (January 12) on terrestrial and satellite channels and the push will extend across press and online activity in the build-up to February, which is National Heart Month. The media planning and buying is by Phd.

The charity claims that the heart simulator used in the ads is the “biggest step forward since Leonardo da Vinci’s drawing of the heart 500 years ago”. It has been developed by medical specialists at the Heart Hospital, together with design agency, Glassworks.

Heart simulators are used by the medical profession for training purposes and the BHF says it decided to use it to bring the heart to life and demonstrate it is often forgotten about until something goes wrong with it.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here