Callaway Golf launches fashion-style campaign

Callaway Golf is hoping to increase the “desirability” of the brand with a new pan-European ad campaign using fashion-style photography. The ads have been shot by luxury fashion photographer Richard Foster, who has worked for brands such as Mulberry and Gucci.

The campaign, created by created by Nexus/H UK, will break on January 19 and will run across press, digital and outdoor. There are four executions, each for different golf clubs, including irons, drivers and the company’s premium Diablo driver.

Callaway Golf says the advertising uses “assertive and confident” copy. One ad uses the line “Unleash Hell”, while another says: “Have Cake, Eat It”.

The print ads will appear in specialist golfing titles, as well as national press such as The Observer Sport Monthly, Daily Telegraph and lifestyle titles including GQ.

The strategy was led by Callaway Golf European marketing director Jeff Dodds. The former Honda marketer left the golfing brand this week, to join Virgin Media Television in the newly created role of brand and marketing director.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here