Retailers had a “truly dreadful” December, says BRC

High street retailers experienced a “truly dreadful” December according to the British Retail Consortium. The trade body says that non-food outlets experienced a “torrid” month despite a “blizzard of promotions and deals.”

It says that both total and like-for-like UK retail high street and online sales, which fell 1.4% and 3.3% respectively, were the worst in the 14 years since the BRC started its survey.

The news comes as as the British Chambers of Commerce also reported the worst results of its quarterly survey of British businesses since it started in 1989. It says the figures, which cover both manufacturing and service companies, reveal a “frightening deterioration in the UK economic situation.”

It adds that the outlook is bleak on all fronts, with domestic demand “plunging”, export sales “falling” and “plummeting” confidence, and that it is “clear the UK is facing a very serious recession.”

The BCC director general David Frost is now calling for a cross-party “national recovery plan” to be “rolled out as soon as possible”, while the BRC has called on the government to think twice before “piling on new burdens” on business over the next two years.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here