Ex-TBWA chief oversees Iris expansion plans

Iris, the integrated agency network, has appointed former TBWA chief Paul Bainsfair (pictured), to the new role of European chief executive. He will be charged with leading the network’s aggressive expansion plans in the region.

Bainsfair, previously TBWAEurope president, has been working as a non-executive director with Iris since October but will join full-time from January 19. He will report into Ian Millner, group chief executive and founder of Iris.

His appointment comes as part of the network’s expansion drive, which has seen it launch offices in Paris, Amsterdam and Munich.

Before running the TBWA network across Europe, Bainsfair was managing director of Saatchi & Saatchi, going on to establish his own agency, Bainsfair Sharkey Trott (BST. BST was later bought by GGT, which merged with the TBWA network in 1998.

He is the second regional chief executive to be appointed. In February last year Richard Bleasdale, previously group managing director of DDB group Singapore, was appointed regional chief for Asia Pacific.

Iris is also expected to announce the appointment of a regional chief executive for North America.

The Iris network has offices in London, Manchester, New York, LA, Portland, Miami, Singapore, Sydney and Delhi.

The appointments follow a £20m investment in the network last July by the Bank of Scotland Corporate.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here