Krispy Kreme UK appoints marketing manager

Krispy Kreme UK, the doughnut maker, has appointed Simon Fisher as channel sales and marketing manager. He takes over the role immediately.

Fisher, who joins from retailer Spar, will be responsible for developing and implementing marketing programmes across the company’s various sales channels, as well as identifying new sales opportunities. He will report to Krispy Kreme marketing director Judith Denby.

During his tenure as marketing controller at Spar, he was responsible for through-the-line communications, including point of sale, TV and radio, press, PR and promotional activity. He also created and managed a number of projects, including the launch and roll-out of in-store radio station Spar Live.

Prior to joining Spar, he worked in event management, including sales conferences, product launches, AGMs and video production.

In October, Krispy Kreme appointed design agency CADA as part of plans to localise the brand for British consumers. It was briefed to work on a series of poster and postcard ads and to develop a consistent feel for the brand.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here