Green Flag launches campaign

Green Flag, the RBS Insurance-owned roadside recovery brand, is launching a press and direct response TV advertising campaign. The campaign has been inspired by car maintenance manuals.

The ad, which breaks today (January 19), features diagrams and line drawings in the style of car maintenance manuals, and aims to reflect the technical expertise of Green Flag breakdown recovery staff.

Mediacom Create, the in-house advertising resource of WPP-owned media agency Mediacom, has created the campaign, it is its first for Green Flag. Previously, the brand’s advertising was handled by Shop, which closed in May last year. Mediacom also handles media planning and buying.

Green Flag marketing director Mike Tildesley says the campaign aims to give the brand a “modern face focused on low prices and outstanding service” amid a market featuring a number of traditional brands.

The campaign uses press and direct response TV, supported by direct mail and online activity throughout the year.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here