Cancer Research seeks new runners for Race for Life

Cancer Research is aiming to recruit up to 80,000 female runners to take-part in its annual national fundraiser, Race for Life. It has appointed integrated agency Brave to develop a shopping centre and railway station campaign.

Cancer Research is aiming to recruit up to 80,000 new female runners to take-part in its annual national fundraiser, Race for Life. It has appointed integrated agency Brave to develop a shopping centre and railway station campaign.

The charity, which is aiming to beat the 680,000 participants which took part in its 260 races between May and July last year, has hired the agency to provide a direct impulse recruitment route rather than just relying on web driven activity. It will start in March.

The agency is working with the charity to recruit “local hero” volunteers, who have a connection with the event or the charity, to carry out the recruitment in over 30 shopping centres and 12 railway stations across the country.

The will three teams, across the South, the Midlands and the North, to track the number of new participants signing up. Volunteers will register people electronically through handheld devices and kiosts.

The event raised £60m last year and has raised over £240m since it launched in 1994.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here