Government makes PSB committment

The Government has committed to sustaining public service broadcasting provision “including and beyond the BBC”. Media secretary Andy Burnham (pictured) made the pledge in a speech to the Oxford Media Convention earlier today (January 22).

Responding to yesterday’s Ofcom report into the future of public service broadcasting, Burnham said that terrestrial television should continue to serve the British public and create competition by “driving down costs, improving quality and increasing choice”.

He pledged: “I can say today that the Government will make a firm commitment to sustaining PSB provision including and beyond the BBC.”

Burnham refused to rule out “top-slicing” the BBC licence fee and stressed Ofcom’s plans “will mean a greater role for the BBC as an enabling force of digital Britain – using its talent, facilities, resources and the BBC brand value to add to public service content production as a whole.”

He rejected claims by the Incorporated Society of British Advertisers that the report fails to address the “sprawling BBC”.

He added: “We must recognise that the BBC can’t play its enabling role unless it too has stability at the core. We have to treasure and protect the strength of the BBC if we are to ask it to transmit its value to others in new and innovative ways.”

But he reiterated calls for Channel 4 to consider merging or forming a “new relationship” with another commercial organisation.

Channel 4 chief executive Andy Duncan says: “We entirely support the Secretary of State’s view that partnership is the way forward and agree that it makes sense to look at Channel 4 and BBC Worldwide creating a new model. We believe together we can create an exciting new organisation, with a scale of synergies that go well beyond those already identified and well able to serve the interests of viewers and of Britain as a whole in the increasingly global digital age.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here