Nokia offers no charger option on N79 handset

Nokia%20N79%20EcoNokia is strengthening its green credentials with the launch of a handset that can be bought without a charger. The Nokia N79 Eco is part of a trial aimed at saving energy and reducing waste.

The phone, which is the first to be launched with the option, will initially be available only from the UK Nokia online shop, although it is thought it will be made available through other outlets.

The Nokia website asks consumers whether they would like the charger-free option on more Nokia devices. The survey also asks whether buyers would like options to not purchase other accessories that normally come with a handset.

The move is part of Nokia’s power of we: environmental strategy and works on the idea that consumers will retain chargers from previous Nokia phones and use them again. As space is not required for the charger, less packaging is used. The company says that using smaller packages for phones can lead to a significant reduction in the amount of waste, as well as other benefits such as fewer road transport journeys.

Nokia has promised to donate £4 to the WWF for every N79 Eco unit sold. The manufacturer has had a relationship with the charity since 2003 when WWF ran an initiative to raise awareness of environmental issues among Nokia staff.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here