Sun website tops festive chart

The Sun was the only online newspaper brand to see website visitors rise in December, according to the latest ABCe figures. It saw a 15.42% rise in visitors to 18,961,552 in December over November.

All other sites suffered from the seasonal distractions of the long festive break with the leading newspaper website dropping 12.34% to 22,829,024 visitors.

The Telegraph fell 8.3% to 21,051,959 and MailOnline dropped 5.78% to 19,663,467. The Times Online has swapped positions with MailOnline with a drop of 11.49% to 19,116,658.

The Sun’s rival Mirror Group Digital fell 10% to 5,324,462 visitors while The Independent actually registered the smallest fall of 1.53% but from a low base of 8,752,008.

However, year-on-year results show massive growth across the board for the websites with MailOnline visitors up 44.27%, up 43.08%, Telegraph up 99.55% and Times Online up 71.09%. The Sun jumped 81.02% year-on-year.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here