Fledgling private jet company Jet Republic has hired Trinity Communications to handle its £2.7m European media planning and buying account.
The appointment is the first international win for the agency, whose UK clients include LA Fitness and Majestic Wine Warehouses.
Trinity, which is working with Starcom Worldwide to handle buying internationally, has a brief to boost awareness of the brand in Europe. It has already been working with Start Creative on a brand identity and a campaign, which positioned the company as “the most desirable club in the sky”.
The service will target “energetic entrepreneurs” and will offer fractional or shared ownership of private jets and club card member schemes to compete with dominant NetJets Europe.
Simon Timlett, partner at Trinity, says: “We will be communicating with people who have a high degree of liquidity in terms of assets, who have very high standards and tend to be serial entrepreneurs with properties in several countries.”
Jet Republic was launched just under a year ago by former NetJets Europe commercial director, Jonathan Breeze, with start-up capital from European American Investment bank and a private Austrian bank.
Trinity says it will bring international experience of senior executives, who have worked on leading campaigns for companies such as British Airways at the agency, to bear.