KFC switches to paper packaging

KFC, the fast food chain, is launching a major environmental initiative to reduce packaging this year. It hopes that switching from cardboard to paper wrapping will reduce packaging by 1,400 tonnes.

The new packaging, which is being introduced today (January 26), will see its Fillet and Zinger burgers repackaged in paper wrappers, and the Colonel’s and Variety Meals move from cardboard boxes into paper bags. In February, it will be followed by the Mini Fillet Burgers moving from foil to paper wrappers.

The new packaging will be made from 100% renewable sources and will also be 100% recyclable and biodegradable.

The initiative builds on last year’s move to stop offering eat-in meals in cardboard boxes. This aimed to save 554 tonnes of wasted packaging.

KFC managing director Martin Shuker says the changes demonstrate the company’s commitment to sustainable business practices.

The reduction in packaging waste is part of a wider strategy to KFC’s impact on the environment. It already recycles 7,702,667 litres of cooking oil each year, which is then converted in biodiesel fuel for KFC delivery trucks. It is also working to reduce its carbon emissions.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here