†Britvic has appointed mobile specialists mirada, to handle all of its mobile marketing and promotional activity. mirada will work alongside Britvic’s appointed creative agencies creating new consumer interaction possibilities for Britvic’s brands, which include Tango, Robinsons and Pepsi.
mirada will play a key role in the planning and implementation of mobile-based campaigns. The company aims to enhance the work of Britvic’s existing creative agencies and integrate mobile marketing techniques into an increased number of projects.
The partnership with Britvic will see mirada provide a wide range of cost-effective mobile solutions for on-pack promotions that will develop beyond traditional ‘text-to-win’ campaigns including mobile games and scratchcards.
Denise Meek, digital marketing manager at Britvic UK says “mirada’s knowledge of the multiplatform environment will give us the ability to follow our audience as it moves away from traditional forms of marketing and advertising, to interact with other platforms such as mobile. As the mobile phone is the most personal of all consumer devices, it has become a key channel for us to target our customers.”