Toyota GB has appointed Kitcatt Nohr to handle its direct marketing account. The agency will take on all customer acquisition and retention activity with a particular focus on cultivating new customers, with a unified team working across Toyota and sister marque Lexus, which it took on last summer.
The account was awarded following an 11th hour mini-pitch from the agency earlier this month following a previous round between incumbent Miller Bainbridge, Elvis and Stephen Francis Whitson at the end of last year.
Managing partner Marc Nohr will lead the team alongside planning director Richard Madden and client director Lindsay Watson, with creative teams reporting to creative partner Paul Kitcatt.
Toyota general manager for marketing communications Jon Pollock says the brief is to help the car brand drive further expansion in the UK with “creative work that engages our customers and is the envy of our competitors”.
Pollock adds that the car manufacturer was “impressed with Kitcatt Nohr’s highly effective work for Lexus”.