Value vs values in the ‘third place’
Marketing WeekIn 2009 the great value people were used to in the boom time will change, as will ideas about privacy in an age of media saturation, says Marian Salzman
In 2009 the great value people were used to in the boom time will change, as will ideas about privacy in an age of media saturation, says Marian Salzman
Brands can maintain, and even enhance, their reputation by taking steps to improve their customer experience and clearly demonstrating that they are in tune with the demands of their core market
Ryanair has reported a “disappointing” net loss for the third quarter but expects to return to “substantial profitability” this year. The low-cost airline registered an adjusted net loss of €102m (£90m) for the three months to 31 December compared with a net profit of €35m (£31m) in the third quarter 2007. The Irish company blamed […]
As the icy winds of recession blow into the UK, the charity sector is bracing itself for the storm ahead. As consumers’ disposable income drops away and stock-market-related investments lose money, the sector is facing a winter of discontent. Eighty per cent of people say they won’t increase what they give to charities this year, […]
Aviva reports full-year sales up across its product portfolio as it prepares to rebrand its UK operations from Norwich Union.
Cult trainer brand Onitsuka Tiger is launching a global campaign to celebrate its 60th anniversary next month. The Cycle of Life campaign, created by Amsterdam Worldwide (formerly Strawberry Frog), will run through-out the year. The first executions will launch on Monday (February 1) to promote the Asics-owned brand’s spring/summer collection. The Cycle of Life campaign […]
Premier Foods has been rapped over claims its relaunched Hovis bread is healthier than a bowl of cereal. The Advertising Standards Authority (ASA) has banned Premier from claiming that “just two slices [of Hovis] provides you with33% more wholegrain than a bowl of cereal”. It follows a complaint from rival baker Warburtons that the comparison […]
Chivas Brothers has appointed Martell Mumm Perrier-Jouet marketing director Eric Benoist as its international marketing director. Both companies are subsidiaries of drinks company Pernod Ricard. Benoist replaces Martin Riley, who has been promote…
Hyundai’s decision to break into the UK handset market comes as the global mobile phone market is predicted to shrink 9% this year. So a move into the market, particularly by a company best known for manufacturing cars, is considered at best “brave” by industry analysts. Despite, or perhaps because of, the dwindling global automotive […]
Men’s natural skincare brand Bulldog has signed a deal with comedian David Mitchell and online men’s magazine Channel Flip to create a branded weekly online show. Called David Mitchell’s Soap Box, the show will be available for free download in the form of a videocast from FHM, iTunes, Channel Flip and various other sites, beginning […]
The growing trend for consumers looking for cheaper ways to maintain the good life they have be-come accustomed to has led to a new term being coined – “homedulgence”. Two upcoming product launches in the women’s hair removal sector are indicative of the trend. Wilkinson Sword is gearing up to launch a combined women’s razor […]
Queens Park Rangers Football Club has started a pitch for its season ticket campaign, which will also encompass broader brand positioning work. The club has shortlisted Newcastle-based Cravens, Dawson & Partners, B-street, and design agencies ‘Cuda and Cre8. Two of the shortlisted agencies have already worked with the club. Cravens created QPR’s season ticket drive […]
Karmarama has won the 1m advertising account for bookmaker Paddy Power. The agency has been briefed to promote the brand around key sporting events in 2009.
Procter & Gamble’s decision to move the 135m Crest business out of Saatchi & Saatchi and into Publicis last week underlines its commitment to its Brand Agency Leader model.
Microsoft Advertising is planning to take on Yahoo! and AOL with the launch of Microsoft Media Network in the UK. The new service will help advertisers create targeted campaigns across MSN. The new network, which combines Microsoft’s existing ad networks DRIVEpm and Microsoft Direct Response, is being launched to compete directly with AOL’s Platform-A and […]