Robert Dirskovski steps down from role at DMA

The Direct Marketing Association (DMA) is yet to determine if it will replace head of interactive media Robert Dirskovski who has stepped down from the role.

The DMA is evaluating the future of its interactive division as part of an internal review into its future structure.

The body has temporarily placed Dirskovski’s portfolio, which includes driving policy on email, mobile, interactive TV and search, with Robert Keitch, the director for media channel development.

Dirskovski leaves the DMA tomorrow.

He said: “The DMA is having to work hard to maintain its position; our only revenues are from our members so we’re having to look very carefully at expenditure. However, I have no doubt that this area will be covered.”

Last year Dirskovski and the DMA worked with the IAB on developing best practice guidelines for the search industry, while he has also been instrumental in the development of the DMA’s Email Benchmarking report.

“That’s a piece of work that’s seen as very useful by agencies and the industry, and we’re now bring it out for mobile,” he added.

To visit the NMA website click here

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here