Confused.com appoints The Search Works

The Search Works has been appointed to handle pay-per click and search marketing activity for insurance comparison website Confused.com.

The agency won the account following a competitive pitch against five undisclosed agencies.

The Search Works will run digital campaigns, aimed at driving traffic to the site. Using paid search campaigns, the agency will help to increase user numbers and completed sales on the price comparison website.

Confused.com says that as a result of the current economic climate, they anticipate a surge in consumers seeking out the best deals.

The Search Works will work alongside the website’s in-house marketing team to push its campaigns online, and ensure any internet surfer looking for insurance, money or utilities comparison services, will be able to click onto Confused.com first and find competitive prices.

Tom Bennett, marketing director at Confused.com, says: “When it came to choosing an agency, not only did we require a specialist to handle our search strategy, we were also looking for an extension of our in-house marketing team that would push our campaigns to the next level. We are confident The Search Works will be able to do just that.”

Confused.com recently introduced a new brand mascot called Confucius, created by the agency Farm to promote the brand.

The site is currently “assessing” its £25m media account, which is currently held by McCutcheon Norveil Consultancy.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here